Brand Strategy is a special passion at Pure Marketing. To us, what is perhaps most interesting about business is why customers and consumers make the choices they do. Their choices are based largely on emotional connections to a brand, and often for intensely personal and surprising reasons. Creating those connections for your brand is one of the most financially and personally rewarding things you can do for your organization.
Money spent marketing a poorly positioned or unmemorable brand will never return that investment in sales. Using an inclusive and flexible approach, Pure Marketing can walk you through a brand development process to create a brand that will stand out in your marketplace and change customer behavior. The brand architecture we create together will allow you to better evaluate what marketing levers to employ, and then effectively and consistently leverage the brand across them.
But speaking of money, you will follow the same process and get a very similar result as you would with a top tier branding agency. The only difference is that we'll do it for about one tenth the cost of those projects.
In Pursuit of Extraordinary Chocolate Moments
This tagline helps to turn the conversation away from the company and toward the consumer who is seeking an emotional moment of private serenity with their chocolate.
A Trusted Guide
Insurance might seem dry, and for many it might seem scary or uncomfortable. What's needed is a friend to help you through it. Someone you can trust.
Superior Equine Nutrition
Tribute is positioned as the best horse feed on the market. While the emotional connection goes beyond simply being premium, it is imperative that this be stated emphatically.