Great marketing requires great writing. How do you come up with something that instantly captures the essence of a brand while being simple and memorable at the same time? Brand names like Honest Tea, taglines like "Just Do It" and ad copy from brands like Dos Equis and Old Spice show us what is possible.
At Pure Marketing, we go back to first principles and focus on what is the essence of a brand or the real point of a piece? What emotions do we need to evoke when people see the name or read the words? Then we write... write some more, think on it, write, walk away, consider, go for a walk, throw in the towel briefly, come back, write some more, evaluate, refine, write, and repeat. You don't get charged for all that. That's just what it takes to get it right. You only pay for the result.