Updated: Jun 8
For small to medium-sized CPG companies, market research is frequently talked about but rarely under taken. And for good reason. It's expensive and time consuming. When push comes to shove, smaller companies want to be nimble and they usually will just make an educated guess about how to take their next big growth step with positioning, new products, or new distribution – without the benefit of key insights from the people who will be actually be buying their products – the consumer.
This is not just risky, it's unnecessary. Market research does not need to be expensive or time consuming.
At Pure Marketing, we are focused on getting companies the answers they need, quickly, and at a reasonable cost.
We are creative. We help you articulate your key learning objectives and then find a resourceful way to answer them.
We are resourceful. We are constantly searching for lower cost vendors and new innovations that deliver a great result for less money (e.g. mobile ethnography instead of in-person ethnography).
We are transparent. You pay at cost for any additional products or vendors needed, such as consumer panels or programmers. There is no markup.
Contact us about how we can help you stop making decisions without all the information.