You Don't Need Market Research. You Need Answers You Can Afford.
For small to medium sized CPG companies, market research is frequently talked about but rarely under taken. And for good reason. It's expensive. And time consuming. When push comes to shove, smaller companies want to be nimble and they make an educated guess about how best to take their next big growth step with positioning, new products, or new distribution without the benefit of insight from the people who will be buying the brand – the consumer.
But what if it wasn't? What if it wasn't expensive or time consuming?
It doesn't have to be. At Pure Marketing, we are focused on getting companies the answers they need, when they need them, at a very reasonable cost.
We are creative. We listen to the issue or question and find a resourceful way to answer it.
We are resourceful. We are constantly searching for lower cost vendors and new innovations that deliver a great result for less money (e.g. mobile ethnography instead of in person ethnography).
We are transparent. You pay our cost for any additional products or vendors such as consumer panels or programmers. There is no markup.